Getting The Most Out Of Your Google PPC Advertising


When you have an online business, you will want to do all you can to advertise it and drive traffic to your website. SEO is great, but the one drawback is that it takes time to become effective, so if you need sales quickly, you may want to consider PPC on Google or one of the other search engines. Below are some tips to help you get the most from your PPC campaign and ensure you receive an excellent return on your investment.

Create A Dedicated Landing Page

When running Google ads, you will want to create a dedicated landing page for your ads rather than choosing an existing page from your website. When you do this, you can cater the content for the page solely for the ad, which can help increase your conversions and sales. Align the message in your ads with your landing page content, reinforcing the message you are making and helping to convert sales.

Ensure You Use Negative Keywords

You will also want to ensure that you use negative keywords in your campaign to help increase its effectiveness. You can use these negative keywords to tell Google and the other search engines what your products or services are not, helping to reduce your spending and ensure you target relevant keywords.

Use The Correct Keyword Matches

You will also need to ensure that you use the correct keyword matches for your PPC campaign, and there are four different ones. These are as follows:

  • Exact Match – When you choose exact match keywords, your ads will appear when someone types in your keywords exactly. You will get fewer impressions, but you trade this off against relevance and user intent.
  • Broad – When your use broad keywords, you are casting your net far and wide. However, you can get many impressions that waste money as your ad may not be relevant to what people are searching for, so you spend money without any return.
  • Broad Match Modified – With these types of keywords, you are still casting your net far and wide, but you tell Google that the search term must include specific keywords or phrases. It can help drive impressions and ensure relevant traffic goes to your landing page that may convert into a sale.
  • Phrase Match – When you choose this option, you will not get as many impressions as you tell the search engine to show your ad only when a specific phrase is searched. However, these are much more likely to convert so that they can offer you an excellent return on your investment.

For more information on how to streamline your PPC campaign, click here, and to ensure you get the most out of your PPC spend, you may want to consider using the services of a reputable digital agency.